BMK* 219 - Marketing for Social Media

Credit(s): 3
Corequisite(s): BMK* 201
This course presents social media as a strategic component of digital marketing communications. Techniques, strategies, technologies, channels, such as Facebook, and tools for creating a social media campaign will be identified, examined and evaluated. Students will also be introduced to Google Analytics measurement tools and how to perform intelligent data collection and analysis. Students will also explore the concept of Geofencing and gain a deeper understanding of branding strategies. Student will be required to create a social media campaign and deploy it across appropriate channels to engage consumers. Career pathways will be identified and explored.