BMK* 201 - Principles of Marketing

Credit(s): 3
- On Campus and Online -

Corequisite(s): ENG* 101P.
An introductory study of how organizations market their products and services. The course examines how marketing management within a firm creates and implements a marketing strategy. The students will learn how to identify the target market and build the product, price, promotion and place strategies that satisfy individual and organizational needs.
Formerly listed as MKT 101, not open to students who have successfully completed MKT 101.