May 22, 2024  
2022-2023 Catalog 
    
2022-2023 Catalog [ARCHIVED CATALOG]

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BMK* 221 - Sales Management


Credit(s): 3
Prerequisite(s): BMK* 201  or permission of the instructor.
A course designed to study the communication aspects of marketing. Covers basic marketing strategies for advertising, personal selling, sales promotion, and public relations. Topics include selection of media, consumer motivation and behavior, competitive climate, and segmentation strategies.
Formerly listed as MKT 204, not open to students who have successfully completed MKT 204.



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