BMK* 216 - Internet Marketing

Credit(s): 3
Prerequisite(s): This course has no prerequisites; however, familiarity with the WWW is helpful. Additionally, in order to effectively construct and implement an actual working e-business, permission of the instructors of CSA* 163 and CST* 150 is recommended.
The course covers the principles of e-commerce (both business-to-business and retail), combined with the basics of how to set up and conduct e-business on the World Wide Web. Topics include Web page authoring, company Web site design and implementation, selection of ISP services such as encryption, security, credit card transaction capabilities, inventory control, shipping, customer support and acquisition, promotion and selection of products. Emphasis is on familiarizing students with the principles of the Internet’s World Wide Web as it relates to e-commerce, how e-business is conducted, generally, and, specifically, how to set up an e-business.