Mar 29, 2024  
2022-2023 Catalog 
    
2022-2023 Catalog [ARCHIVED CATALOG]

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BMK* 214 - International Marketing


Credit(s): 3
Students will learn the theory and practice of a national or multinational company marketing products and services in the global marketplace. The course focuses on developing a marketing plan which considers the cultural, legal, and political dynamics of world markets.
Formerly listed as MKT 125, not open to students who have successfully completed MKT 125.



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