COM* 101 - Introduction to Mass Communication

Credit(s): 3
- On Campus and Online -

This course begins with a review of basic communication theory, followed by exploration of the history and nature of mass communication in American society. Topics include the technological development and business structure of print and electronic media, media professions, government regulation of the mass media, and the media’s impact on culture and society. Special emphasis will be placed on how digital technology and the Internet continue to affect traditional mass media processes and forms.